East, London
Jasmine Gregory
Audacity Unlimited
Soft OpeningSoft Opening is pleased to present Audacity Unlimited, a solo exhibition from Jasmine Gregory. Jasmine Gregory explores the systems that define value and legitimacy—and what happens when those systems collapse. Working in painting and installation, the artist uses language, abstraction and unconventional display strategies to interrogate the social and aesthetic contracts that structure wealth, property, and taste. Gregory’s early work focused on re-painting luxury advertising imagery to critique how value, desire, and status are manufactured through images. These paintings exposed the seductive fantasies of inheritance, legacy, and stability that consumer culture sells us. Over time, she shifted from depicting these fantasies to interrogating the underlying structures that make them possible—social contracts, legal agreements, and systems of property. The Divorce series emerges from this progression, using the language of rupture to examine what happens when those constructs fracture. Gregory’s Divorce paintings treat this rupture as both subject and method. Each work features the word Divorce in typography reminiscent of luxury branding, layered over gestural, textured grounds that refuse polished, market-ready finish. The result is a striking tension between the clean authority of the word and the emotional, destabilised ground beneath it. By adopting the visual language of prestige while exposing its contradictions, these works critique the fantasies of stability and permanence that underpin wealth and status. At its core, the series treats divorce as a metaphor for refusal and disinheritance. It exposes the fragility of social contracts that seem natural or inevitable, questioning who gets to inherit not only property but aesthetic legitimacy, cultural authority, and value itself. Gregory's (b. 1987, Washington D.C., lives and works in Zurich) recent solo exhibitions include Sophie Tappeiner, Vienna (2025); MoMA PS1, New York (2024); Karma International, Zurich, (2024); CAPC Musée d'art Contemporain de Bordeaux (2023); Martina Simeti, Milan (2023). Group exhibitions include Sentiment, Zurich, (2024); A Maior, Viseu (2023); Fitzpatrick Gallery, Paris (2023); Karma International, Zurich (2022); Centre d’Art Contemporain Genève, Geneva (2022); Mickey, Chicago (2022); Kunsthalle Fri Art, Fribourg (2022) and Cordova Gallery, Barcelona (2021).