Marais, Paris
Lorenzo Mason & Lido
Lido
Vie ProjectsConceived as an extension of the Lido world, Lorenzo Mason transforms Vie Projects into a contemporary landscape that evokes the emotional qualities of the Venetian coast. Through a carefully considered use of color, materiality, and spatial composition, the space captures a sense of lightness, leisure, and a profound connection to Venetian sunsets. Within this immersive setting, visitors are invited to discover Lido’s women’s and men’s collections, experiencing the brand’s distinctive aesthetic in an atmosphere that reflects its coastal inspiration and understated elegance. Lorenzo Mason Studio is a multidisciplinary creative practice engaged in design, research, production, and education. The studio is dedicated to experimenting with formats, languages, and techniques. Lido was born from the desire to create practical swimwear and vacation clothing rooted in a minimalist, timeless aesthetic with a distinctly Italian sensibility. Inspired by the Lido of Venice - the island where the brand was founded - Lido combines classic silhouettes with modern fabrics and contemporary cuts. Designed and manufactured in Northern Italy by renowned artisans, each swimsuit is crafted from quick-drying technical fabrics to provide a feeling of lightness and freedom without compromising on style. Founded in 2017 by Daria Stankiewicz, Lido remains an independent project run by a small team based in the Venetian Lagoon, united by a thoughtful approach to design and a deep love of summer.